Luxury Real Estate Sellers target a niche audience mostly of a high socioeconomic group. But on the other hand, survey suggests that a significant number of luxury home owners household income is between $20,000- 50,000. This means that these homeowners are not actually 'living the lavish lifestyle'. It is not always like you see it in the movies. Everyone has a dream and a lot could be sacrificed to achieve it. The beauty of Real Estate is that it can be purchased to be used as an investment, as an enjoyment or both. When one wants to buy one of these i.e. take a lifetime decision what kind of conveniences does he actually look for?
Variety of Luxury Homes: Luxury Homes come in various forms. It can be a garden real estate, condos, equestrian property, vacation property, farm property, golf property, waterfront homes, beach houses or even an island to themselves.
Variety of Luxury Homes: Luxury Homes come in various forms. It can be a garden real estate, condos, equestrian property, vacation property, farm property, golf property, waterfront homes, beach houses or even an island to themselves.
View: As mentioned above all of these homes come with an excellent view of nature's best. There are instances when a 700 sq. ft waterfront home can cost more than a mansion in an industrialized area.
Locality: The surrounding homes, unwanted commercialization in the area, proximity to major transport stations, schools etc. are all factors that come into play when buying luxury real estate.
Amenities: There is a long list of amenities of which a property could posses all or a few. For example, swimming pool, golf course, gym, clubhouse, entertainment room, sports room, play area and parking area are some of the common amenities provided. There are also some developers that endow the property with the most high end outrageous amenities like a pool in your balcony or something on those lines.
Personalization: The home must be customizable. It must be possible to tweak the available amenities according to the specific needs of the buyer. For instance having designer kitchens, movie theater style seating in entertainment rooms, wine cellars, hot tub, swimming pool with options of hot and cold water, professional landscaping, state-of-the-art security systems etc.
These are all the factors that a consumer will consider when buying a high-end home. There are developers who promote their brand by publishing their own magazines. They target an audience that is more critical, more aware and knowledgeable than that of the audience buying ordinary real estate. Thus, this makes it more difficult to close a sale as compared to the former. But, when one happens they gain huge profits as this industry thrives on quality and not quantity.
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